STC Summit 2018—Day 4—Wednesday

Wednesday is always the saddest day at Summit. I checked out of my room, stowed my bags with the bellhop (a very painless process for a change. Great work, Hyatt!) and then headed to Jennifer Goode’s presentation on Podcasting as a Teaching Tool. Goode gave a comprehensive overview that included the definition of a podcast, examples of great podcasts, some fascinating statistics (did you know that podcasts have an 85% completion rate?) and a rundown of the equipment you need to start podcasting now. You can get started with just two microphones (preferably with pop filters and boom arms) a soundboard, and some mixing software, such as Audacity (which is free and very easy to use). You will of course also need a topic, script, and people to interview, and then a place to publish your work. Goode’s presentation covered all of this and still allowed time for questions. Continue reading “STC Summit 2018—Day 4—Wednesday”

STC Summit 2018—Day 3—Tuesday

On Tuesday morning I attended The Fourth Industrial Revolution—Preparing for an AI World, by Peter Scocimara. In his engaging session, Scocimara presented a history lesson and led us through the first three industrial revolutions. He then set the stage for the fourth, which is just beginning as humans begin creating artificial intelligences that may soon outstrip us and lead to drastic changes in how we live and work. His advice? Learn for the sake of learning, develop creativity, integrate artificial intelligence and machine learning, and become an informed citizen. Continue reading “STC Summit 2018—Day 3—Tuesday”

STC Summit 2018—Day 2—Monday

Monday kicked off with the opening keynote and general session. The keynote was presented by Carla Johnson, who discussed branding and the concept of “brand detachment disorder” that sets in when you think that your company could never use the ideas of the giant companies. Take Lego, for example. Lego makes simple plastic bricks. But they also have Lego-branded stores, movies, monthly Lego subscriptions (for both kids and adults), an online Lego news show, and a Lego TV series. Your company may not be able to do all of that, but you can borrow ideas from anywhere. Can’t afford a TV show? Try a monthly podcast for customers. Start small and build. It’s what every company has done. You can take ideas from anywhere to improve your brand, your team, and your work. Johnson’s presentation left me feeling like I really could suggest some “big ideas” at work and have a hope of getting them implemented. Continue reading “STC Summit 2018—Day 2—Monday”