A webinar presented by Joe Welinske of WritersUA
STC-SM was offered a rare opportunity to view a webinar during the workday and it just so happened to be the same day that our BCBSM/BCN provider communications staff meeting was being held. Golden opportunity! My manager loved the idea, so we included the webinar in our agenda for the month.
Joe began by pointing out that the information and techniques that he would be discussing were developed to transition input that had been developed for laptops and desktops to formats for smaller devices such as PDAs, iPhones, Androids, tablets, etc. He said his goal is usually to pare the content down by two-thirds. He remarked that he teaches these techniques in his TC101 classes and I then recalled that we also did several exercises such as these in my Tech Comm classes. But he pointed out that this approach also helps to tighten your content for usability and readability for things like CBTs where you are writing in a small bubble or speaking in concise sentences. Continue reading ““An Aggressive Approach to Concise Writing””