Clear & Simple is a mindset—a way of doing business that keeps a focus on the customer in all the work we as communicators do. By using clear language and making simpler interactions, we can create experiences that are easy, useful, and enjoyable for users.
There are many facets of Clear & Simple, such as website usability, product design, marketing materials, payment and cost share, and more. Our speaker, Ed Lanigan from Blue Cross Blue Shield of Michigan (BCBSM), will focus his presentation on applying the Clear & Simple principles to customer letters. Considering BCBSM sends over 10 million letters a year, it’s an important aspect of their business.
Please register by Tuesday, March 20, 2018.
- Wednesday, March 21, 2018
- 6:30 pm: Networking
- 7 pm: Program
Continue reading “Upcoming Program: Clear & Simple”
Please join us on Thursday, February 15, for our program, Overcoming Public Speaking Anxiety. Does the thought of public speaking make you break into a cold sweat? Do you panic when your supervisor calls on you unexpectedly during a meeting? Do you cringe when you’re asked to speak at a social gathering? You are not alone; most of us experience anxiety when speaking in front of others, but we don’t have to. Continue reading “Overcome Your Speaking Anxiety”
STC-SM’s November 30 program will be about writing for translation: what is it that translators need from a source text in order to translate that information into a high-quality target text? Forefront Corporation’s founder, Elke Kramer, will present the information you need to be sure that your documentation is ready for translation. Continue reading “November Program: Writing for Translation”
We are pleased to announce that Dr. Steven D. Krause will complete our October panel, which will discuss face-to-face and computer-mediated communication. Dr. Krause’s main area of scholarly interest is the connection between writing and technology. Read more about our panelists, including Dr. Krause.
Do you consider email, video conferencing, social media, texting, and webinars “online,” “computer-mediated,” or “remote” communication? Do you think of it as faceless, inefficient, and unsettling, or contrariwise, very practical, or does it depend on who is at the other end of the communication? How do you deal with the problems? Is it just you who has trouble? [Hint: No, it is not!]
Please join STC-SM at Lawrence Tech on Wednesday, October 25, 2017, for a panel discussion about face-to-face and remote communication, the pros and cons, and best practices for various scenarios. Please register by Tuesday, October 24, 2017.
Our panelists will include
- Maryann Bowen, STC Associate Fellow and Senior Manager of Education and User Experience at Saphran, Inc.,
- Steven D. Krause, Professor of Rhetoric and Writing, Eastern Michigan University
- Rich Leazer, Manager, Documentation and Publishing Health Information Technology & Services, at University of Michigan, and
- Catherine Vera-Burgos, a graduate student at Wayne State University, and Manager at Blue Cross Blue Shield of Michigan.
Dr. Corinne Stavish, Director of the Technical and Professional Communication Program at our sponsor, Lawrence Tech, will moderate the discussion.
Continue reading “October Program to Discuss Face-to-Face Versus Computer-Mediated Communication”
Please join us Tuesday, April 25, at 5:30 p.m., for extended networking with our colleagues in the user experience and tech comm communities and an informal discussion of free online collaboration tools. This event coincides with the closing reception of the Internet User Experience Conference. Continue reading “Collaborate!”
This presentation will introduce the topic of instructional design as it relates to help content and show how to make a video tutorial.
We’ll reverse engineer a high-performing tutorial video and show the steps it took to create it. This will provide participants with the opportunity to see how instructional design concepts are applied in the practical process of video creation. Register here. Continue reading “Using Camtasia: A Video-Creation Tool for Documentation Professionals”
We would like to introduce the three panelists who are joining us on Monday evening, February 13, at Lawrence Tech’s Welcome Center for our program, Trends in Tech Comm: Bob Powell, retired GM Technical Fellow/Battery Systems Lab Group Manager; Rich Leazer, Manager—DocTrain, Education & Training, Health Information Technology & Services at the University of Michigan; and John Baker, a supervisor at Thomson-Reuters and recent Lawrence Tech graduate. Continue reading “Introducing Our Panelists for the Trends in Tech Comm Program”
Please join us on Monday, February 13, for a panel discussion of trends in the types of opportunities and skills that are needed now and those that may be needed in the next few years in technical communication in the workplace. If you are a student or a working technical communicator who is considering your next career move, this program is for you. Register here.
Continue reading “Trends in Tech Comm: Skills and Opportunities”
Join us on October 26, 2016, to learn about mindfulness. “Mindfulness” has become the new kid on the self-improvement block. Maybe you’ve heard the term in the news lately and wondered what all the buzz is about. Or maybe you’re curious about why more and more people are using it as a daily practice—including Olympic athletes, professional newscasters, actresses such as Emma Watson, and even corporate meeting-goers at companies such as Google, Target, and Disney. Continue reading “Mindfulness”