October Program to Discuss Face-to-Face Versus Computer-Mediated Communication

Do you consider email, video conferencing, social media, texting, and webinars “online,” “computer-mediated,” or “remote” communication? Do you think of it as faceless, inefficient, and unsettling, or contrariwise, very practical, or does it depend on who is at the other end of the communication? How do you deal with the problems? Is it just you who has trouble? [Hint: No, it is not!]

Please join STC-SM at Lawrence Tech on Wednesday, October 25, 2017, for a panel discussion about face-to-face and remote communication, the pros and cons, and best practices for various scenarios. Please register by Monday, October 23, 2017.

Our panelists will include

  • Maryann Bowen, STC Associate Fellow and Senior Manager of Education and User Experience at Saphran, Inc.,
  • Steven D. Krause, Professor of Rhetoric and Writing, Eastern Michigan University
  • Rich Leazer, Manager, Documentation and Publishing Health Information Technology & Services, at University of Michigan, and
  • Catherine Vera-Burgos, a graduate student at Wayne State University, and Manager at Blue Cross Blue Shield of Michigan.

Dr. Corinne Stavish, Director of the Technical and Professional Communication Program at our sponsor, Lawrence Tech, will moderate the discussion.

Continue reading “October Program to Discuss Face-to-Face Versus Computer-Mediated Communication”

Using Camtasia: A Video-Creation Tool for Documentation Professionals

This presentation will introduce the topic of instructional design as it relates to help content and show how to make a video tutorial.

We’ll reverse engineer a high-performing tutorial video and show the steps it took to create it. This will provide participants with the opportunity to see how instructional design concepts are applied in the practical process of video creation. Register here. Continue reading “Using Camtasia: A Video-Creation Tool for Documentation Professionals”

Introducing Our Panelists for the Trends in Tech Comm Program

We would like to introduce the three panelists who are joining us on Monday evening, February 13, at Lawrence Tech’s Welcome Center for our program, Trends in Tech Comm: Bob Powell, retired GM Technical Fellow/Battery Systems Lab Group Manager; Rich Leazer, Manager—DocTrain, Education & Training, Health Information Technology & Services at the University of Michigan; and John Baker, a supervisor at Thomson-Reuters and recent Lawrence Tech graduate. Continue reading “Introducing Our Panelists for the Trends in Tech Comm Program”

Trends in Tech Comm: Skills and Opportunities

Please join us on Monday, February 13, for a panel discussion of trends in the types of opportunities and skills that are needed now and those that may be needed in the next few years in technical communication in the workplace. If you are a student or a working technical communicator who is considering your next career move, this program is for you. Register here.
Continue reading “Trends in Tech Comm: Skills and Opportunities”

Mindfulness

Join us on October 26, 2016, to learn about mindfulness. “Mindfulness” has become the new kid on the self-improvement block. Maybe you’ve heard the term in the news lately and wondered what all the buzz is about. Or maybe you’re curious about why more and more people are using it as a daily practice—including Olympic athletes, professional newscasters, actresses such as Emma Watson, and even corporate meeting-goers at companies such as Google, Target, and Disney. Continue reading “Mindfulness”

What is the User’s Experience?

Evaluation is a key element of any great communication effort. Surveys and focus groups bring great information, yet the most enlightening results can be achieved by watching your users actually use your communication vehicle to get the information they need. Learn how to plan for and carry out successful usability testing for your key audiences. Consider how you can incorporate usability testing to discover how you can improve your user’s experience. Hear about a case study from Blue Cross Blue Shield of Michigan and how they incorporated usability testing with the health care providers who use their provider manuals to reveal surprising results.

Particulars

Join us on September 20, 2016:

  • When:  6:30–8:30 p.m.
  • Where: Omni Building, 26899 Northwestern Hwy., Southfield, MI

We will be in the Emerald Conference Room, on the first floor. Enter at the north entrance, check in with Security, and they will direct you to the conference room next door.

The costs are:

  • Free for students with ID
  • $10 for members, employees of BCBSM, and members of sister organizations (UXPA, CHI, and ASTD)
  • $20 for non-members

Presenters

Photo of Catherine Vera‐Burgos
Catherine Vera‐Burgos
Manager, Provider Communications
Provider Outreach Department
Blue Cross Blue Shield of Michigan

Catherine Vera‐Burgos is the manager of Provider Communications at Blue Cross Blue Shield of Michigan, a position she has held for 15 years. In this role, Cathy manages a team of professionals who create communications for health care providers, including: provider manuals, newsletters, websites, e‐learning opportunities, letters, and brochures as well as internal communications for employees who serve providers. Cathy also has experience in the nonprofit field as a program developer and grant writer. Cathy has a Bachelor’s degree in Mass Communications from Wayne State University where she is working on her Masters in Public Relations and Organizational Communications.

Photo of S. Dansby
Sherri Dansby, MBA, PRC Market Research Manager
Blue Cross Blue Shield of Michigan

Sherri Dansby has many years of research experience and is currently a Market Research Manager at Blue Cross Blue Shield of Michigan, managing quantitative and qualitative studies. She is responsible for research design, execution and insight generation, with a focus on health care providers. Sherri also has research experience in automotive, retail and consumer products. Certified as a Primary Research Expert by the Market Research Association (MRA), she has also served as MRA—Great Lakes Chapter president. Sherri has a Bachelor’s degree in Mathematics and English Literature from the University of Michigan, Ann Arbor, and an MBA.

Registration

Security requires a list of attendees before the meeting, so please let us know that you will be coming. Questions? Email us.

NOTE

We have had two reports of extraneous characters showing in the email address when clicking the links above. This seems to be a browser bug. If you run into trouble, try Firefox or email our president directly from the Contact Us page; she will add you to our guest list.

April 21 Program Meeting: Using Brainshark to boost provider communications and training

Join us for our April 21 program at 6:30 p.m-8:30 p.m.

Location: Omni Building – 26899 Northwestern Hwy., Southfield, MI. Emerald Conference Room, first floor; enter the north entrance, check in with Security and they will direct you to the conference room next door.

The program “Using Brainshark to boost provider communications and training” will share the presenter’s expertise and sample works on how to use the web-based presentation tool Brainshark for various communications and training purpose, in order to maximize target stakeholder – provider experience.

Join us to learn:

  • Why Brainshark?
  • The history of Brainshark in BCBSM
  • What do we use it for? And samples
  • A quick process: how does it work?
  • Guestbook, survey and assessment
  • Tracking and Reporting

Register Now

For questions, contact programs@stc-sm.org

Presenter:

Bei Hua,
Senior Instructional Designer,Bei
Project Lead

Bei is a Project Consultant at Blue Cross Blue Shield of Michigan. She specializes in eLearning design, development and project management. Prior to joining BCBSM in 2005, she was a learning consultant for General Motors University for five years. She has delivered over 50 online training courses herself. In addition, she has been involved in more projects with her design and project management roles.

Bei believes in selecting communications and training tools, designing and developing products centered around the user. She is familiar with various development tools used for creating online communications and training. She emphasizes the importance of good planning, research and overall program design.

Bei earned her Bachelor’s Education degree in China, Master’s in Educational Administration from Eastern Illinois University and her Educational Specialist Certificate from Wayne State University in Instructional Technology.

March 10 Program: Why Tech Writers Have the Potential to Become Great Business Analysts

Join us for our upcoming March 10 program on Why Tech Writers Have the Potential to Become Great Business Analysts.

Details:
Washtenaw Community College
Liberal Arts building
Room LA376

Date:
Thursday, March 10

Networking and light refreshments at 6:30pm, program 7-8pm, closing remarks 8-8:30pm.

Register Now
Questions? Contact programs@stc-sm.org

Program Overview:

  • Describe the roles and tasks that people perform to develop and maintain software
  • Describe the skills that Business Analysts (BA) and Technical Writers share
  • Describe BA skills and processes that may be new to some Technical Writers
  • Prepare you to work with Business Analysts and perhaps transition into a BA position

About the presenter:
Christine Pellar-Kosbar is an Information Services Analyst at Arbor christineResearch Collaborative for Health. She currently writes requirements and test plans for applications that allow researchers to study rare liver and kidney diseases. Over the last twenty-five years, she has written technical documentation of all kinds, taught technical writing, and analyzed business systems in non-profit and corporate settings.