On Saturday, February 2, participants from the September 2012 card-sorting activity reconvened at Lawrence Tech with Pam Finger, MS-TPC candidate at Lawrence Tech, to learn about her analysis, to verify or correct her interpretations, and to discuss how to implement some of these changes.
Everyone agreed we need good navigation and easy-to-scan pages. Everyone wanted information about STC/SM and our activities and programs, a members’ area, contact information, and resources.
Students are looking outward for resources including social networking, professional development opportunities, and program calendars, but had no interest in archives. They are interested in multimedia.
Council members on the other hand, are looking inward for a repository of archived newsletters and program information in the process of developing new programs and other activities.
These groups represent two different audiences. Everyone concurred that a major purpose of the website was to attract new members, so the information that our students gave us was very valuable, and may be representative of what potential new members are looking for. On the other hand, Council needs to be able to find the information they need.
In the course of her research, Finger met with Dave Mitropoulus-Rundus, who had analyzed the previous website and reviewed the current interim website. One thing stuck out as a shortcoming on both: we need a tagline at the top of the page to the right of the logo.
When Pat Martz took over as STC/SM webmaster last June, she felt that the volunteers who work with the website, including blog editors and writers and the webmaster, need a standards-based, easy-to-maintain site.
Recommendations and Next Steps
Finger took all this into account when she prepared wireframes, which we discussed. We realized that we can move archived files into Resources, as that is what they are for Council members. One person pointed out that archives would also serve as resources for students, if they were to write articles or give presentations that they would later like to refer to in a portfolio.
The Council will discuss the mission statement and a better tagline at the next Council meeting.
A new information architecture will be worked up and implemented over the next few months; the resulting website will evolve from the current one, rather than being another complete change.